Author's note: This blog was initially published on LinkedIn as part of my semi-regular (OK, I'll admit that even that's generous to say) #WritingWednesdays series. Connect with me on LinkedIn! One of the most difficult (yet thrilling) challenges of being a content writer is learning how to be versatile. You have to be able to go from writing a 5,000+ word ebook to a 280-character tweet without letting your words lose their impact. This is often easier said than done, but tha

Author's note: This blog was initially published on LinkedIn as part of my semi-regular (OK, I'll admit that even that's generous to say) #WritingWednesdays series. Connect with me on LinkedIn! What happens when you use formatting unconventionally? What if you chose to bold random words in a sentence to see how a person reads your work. Is it distracting? Do readers try to find hidden meaning among the bolded words? Does it confuse the experience? What if header tags were use